Electronic Business principles (E-business). Online retail stores. Internet and consumer market research. Marketplaces and B2B E-Commerce. Design and implementation of the e-shop. Digital marketing and advertising. Basic functions and types of electronic markets. Intra and inter-organizational e-systems and processes. Online auctions. Other e-business types (e-government, mobile commerce, etc.), e-business strategy.

Students who successfully fulfil the course requirements will have:

• The knowledge to identify and describe the major types of e-business, B2B and B2C business models and the appropriate revenue models.
• The ability to choose the appropriate infrastructure for each e-business initiative, key technology concepts, as well as to design the most efficient marketing strategy. All the above will be conducted after the student has understood the ethical, social and political issues that e-business raises, as well as the importance of individuals’ privacy and information rights.
• The skill to develop a realistic business plan for a digital enterprise.

Not required.

1. Electronic Commerce 2018: Business - Technology - Society. Fourteenth Edition, Kenneth Laudon/ Carol Guecio Traver (in Greek)
 

1. E-commerce 2013 (9th Edition) , Kenneth Laudon, Carol Guercio Traver.

Lab exercises, lectures, case studies, written exams.

Face-to-face.