Digital Innovation & Entrepreneurship
| Course Code | 321-8950 |
|---|---|
| Semester | 3 |
| ECTS | 5.00 |
| Hours (Theory) | 3 |
| Hours (Lab) | |
| Instructor | Charalabidis Yannis |
Course Content
Electronic Business principles (E-business). Online retail stores. Internet and consumer market research. Marketplaces and B2B E-Commerce. Design and implementation of the e-shop. Digital marketing and advertising. Basic functions and types of electronic markets. Intra and inter-organizational e-systems and processes. Online auctions. Other e-business types (e-government, mobile commerce, etc.), e-business strategy.
Learning Outcomes
Students who successfully fulfil the course requirements will have:
- The knowledge to identify and describe the major types of e-business, B2B and B2C business models and the appropriate revenue models.
- The ability to choose the appropriate infrastructure for each e-business initiative, key technology concepts, as well as to design the most efficient marketing strategy. All the above will be conducted after the student has understood the ethical, social and political issues that e-business raises, as well as the importance of individuals’ privacy and information rights.
- The skill to develop a realistic business plan for a digital enterprise.
Prerequisites
Not required.
Teaching and Learning Methods
| Activity | Semester workload |
|---|---|
| Lectures | 39 hours |
| Personal study | 83 hours |
| Final exams | 3 hours |
| Course total | 125 hours (5 ECTS) |
Assessment Methods / Grading
Lab exercises, lectures, case studies, written exams.
Teaching Language
Greek (English for Erasmus students)