Course catalogue

The course introduces students to the fundamental principles and modern strategies of digital marketing, with a focus on their application in real business environments. Students will become familiar with tools such as Google Analytics, Meta Business Suite, and SEO/SEM techniques, while also creating and managing campaigns across multiple channels (social media, email marketing, mobile marketing). The course includes practical exercises, case studies, and group projects, enabling students to acquire directly applicable skills in the field of digital marketing.

Upon successful completion of the course, students will be able to:

 analyze and apply the fundamental principles of digital marketing to real-world business challenges.

 create and manage content within multichannel strategies (SEO, SEM, Social Media, Email Marketing).

 measure and analyze the performance of digital campaigns using KPIs and data analytics tools (Google Analytics, Meta Insights).

 develop strategies tailored to different audiences and markets.

 apply optimization techniques to enhance user experience and improve customer retention.

Not required.

Activity Semester workload: Lectures 39 hours: theory and case studies; Personal study 86 hours: Final Team Project; Individual Exercises; Course total 125 hours (5 ECTS)

Final Team Project (70%); 

Individual Exercises (30%);

Greek (English for Erasmus students)