Research staff
Mavriki Paola
Personal Information
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Journal Publications
[1]
P. Mavriki, M. Karyda, Automated data- driven profiling: Threats for group privacy, Information and Computer Security, 2019, Emerald , (to_appear)
P. Mavriki, M. Karyda, Big Data analysis in political communication: Implications for Group Privacy , International Journal of Electronic Governance, 2018, (to_appear)
Abstract:
A growing body of academic literature explores the implications of the adoption of big data analytics technologies in the area of political marketing and communication. While academic and public discourse on privacy focuses on the individual level, this paper explores a scarcely studied issue: group privacy. We elaborate on the importance and role of group privacy and we identify and analyse threats to group privacy that stem from exploiting big data for political purposes. This paper argues that the use of big data analysis technologies in a political context can have severe implications for group privacy such as (political) targeting of particular groups and biased decision making based on group behaviour. We also show that threats to group privacy may have long term implications for society, e.g. with regard to the impact of populist movements.
A growing body of academic literature explores the implications of the adoption of big data analytics technologies in the area of political marketing and communication. While academic and public discourse on privacy focuses on the individual level, this paper explores a scarcely studied issue: group privacy. We elaborate on the importance and role of group privacy and we identify and analyse threats to group privacy that stem from exploiting big data for political purposes. This paper argues that the use of big data analysis technologies in a political context can have severe implications for group privacy such as (political) targeting of particular groups and biased decision making based on group behaviour. We also show that threats to group privacy may have long term implications for society, e.g. with regard to the impact of populist movements.